{"id":23,"date":"2026-05-23T05:45:35","date_gmt":"2026-05-23T05:45:35","guid":{"rendered":"https:\/\/pawada.seo-ku.com\/?page_id=23"},"modified":"2026-05-27T14:31:33","modified_gmt":"2026-05-27T14:31:33","slug":"about-us","status":"publish","type":"page","link":"https:\/\/pawada.seo-ku.com\/?page_id=23","title":{"rendered":"Pawada"},"content":{"rendered":"\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\r\n\r\n\r\n \r\n \r\n About Pawada | Premium Quality Halal Food Products<\/title>\r\n\r\n <link rel=\"preconnect\" href=\"https:\/\/fonts.googleapis.com\">\r\n <link rel=\"preconnect\" href=\"https:\/\/fonts.gstatic.com\" crossorigin>\r\n <link href=\"https:\/\/fonts.googleapis.com\/css2?family=DM+Serif+Display:ital@0;1&family=Inter:wght@400;500;600;700;800&family=Poppins:wght@600;700;800;900&display=swap\" rel=\"stylesheet\">\r\n\r\n <style>\r\n :root {\r\n --red: #C40000;\r\n --red-dark: #8F0000;\r\n --red-soft: #E53935;\r\n --cream: #F8F0D8;\r\n --cream-light: #FFF8E8;\r\n --cream-warm: #F5F0D6;\r\n --yellow: #FFD447;\r\n --yellow-soft: #FFE082;\r\n --brown: #3A2418;\r\n --brown-light: #5B3A29;\r\n --green: #5E7A3A;\r\n --green-light: #7DA04B;\r\n --orange: #F47B20;\r\n --tomato: #D94D34;\r\n --text: #2D241F;\r\n --muted: #766A5D;\r\n --white: #FFFFFF;\r\n --shopee: #EE4D2D;\r\n --shadow: 0 24px 60px rgba(70, 30, 20, .16);\r\n --float-shadow: 0 35px 80px rgba(0, 0, 0, .28);\r\n --bottle-shadow: 0 30px 50px rgba(0, 0, 0, .32);\r\n }\r\n\r\n * {\r\n box-sizing: border-box;\r\n }\r\n\r\n html {\r\n scroll-behavior: smooth;\r\n }\r\n\r\n body {\r\n margin: 0;\r\n font-family: 'Inter', sans-serif;\r\n background: var(--cream);\r\n color: var(--text);\r\n overflow-x: hidden;\r\n }\r\n\r\n img {\r\n max-width: 100%;\r\n height: auto;\r\n display: block;\r\n }\r\n\r\n a {\r\n color: inherit;\r\n }\r\n\r\n .pawada-page {\r\n overflow: hidden;\r\n background:\r\n radial-gradient(rgba(0, 0, 0, .035) 1px, transparent 1px),\r\n var(--cream);\r\n background-size: 24px 24px;\r\n }\r\n\r\n .pwd-container {\r\n width: min(1180px, 92%);\r\n margin: 0 auto;\r\n position: relative;\r\n z-index: 2;\r\n }\r\n\r\n .pwd-section {\r\n position: relative;\r\n padding: 110px 0;\r\n }\r\n\r\n .pwd-kicker {\r\n display: inline-flex;\r\n align-items: center;\r\n gap: 8px;\r\n padding: 8px 16px;\r\n border-radius: 999px;\r\n background: var(--yellow);\r\n color: var(--red-dark);\r\n font-family: 'Poppins', sans-serif;\r\n font-size: 12px;\r\n font-weight: 900;\r\n letter-spacing: 2px;\r\n text-transform: uppercase;\r\n line-height: 1;\r\n box-shadow: 0 12px 24px rgba(0, 0, 0, .1);\r\n }\r\n\r\n .pwd-kicker.white {\r\n background: rgba(255, 255, 255, .14);\r\n color: var(--yellow);\r\n border: 1px solid rgba(255, 255, 255, .28);\r\n backdrop-filter: blur(10px);\r\n }\r\n\r\n .pwd-title {\r\n margin: 18px 0 0;\r\n font-family: 'Poppins', sans-serif;\r\n font-size: clamp(34px, 5vw, 68px);\r\n line-height: .95;\r\n letter-spacing: -2.4px;\r\n font-weight: 900;\r\n color: var(--red-dark);\r\n text-transform: lowercase;\r\n }\r\n\r\n .pwd-title .yellow {\r\n color: var(--yellow);\r\n }\r\n\r\n .pwd-title .red {\r\n color: var(--red);\r\n }\r\n\r\n .pwd-title .brown {\r\n color: var(--brown);\r\n }\r\n\r\n .pwd-title.serif {\r\n font-family: 'DM Serif Display', serif;\r\n font-weight: 400;\r\n letter-spacing: -1.5px;\r\n text-transform: none;\r\n line-height: 1;\r\n }\r\n\r\n .pwd-copy {\r\n margin: 22px 0 0;\r\n color: var(--muted);\r\n font-size: 17px;\r\n line-height: 1.8;\r\n max-width: 700px;\r\n }\r\n\r\n .pwd-copy.light {\r\n color: #FFE6E0;\r\n }\r\n\r\n .pwd-copy.dark {\r\n color: rgba(255, 255, 255, .78);\r\n }\r\n\r\n .btn-row {\r\n display: flex;\r\n flex-wrap: wrap;\r\n gap: 14px;\r\n margin-top: 32px;\r\n }\r\n\r\n .btn {\r\n display: inline-flex;\r\n align-items: center;\r\n justify-content: center;\r\n min-height: 52px;\r\n padding: 15px 28px;\r\n border-radius: 999px;\r\n font-family: 'Poppins', sans-serif;\r\n font-weight: 900;\r\n font-size: 14px;\r\n text-decoration: none;\r\n text-transform: lowercase;\r\n transition: .3s ease;\r\n border: none;\r\n cursor: pointer;\r\n white-space: nowrap;\r\n }\r\n\r\n .btn-primary {\r\n background: var(--yellow);\r\n color: var(--red-dark);\r\n box-shadow: 0 16px 28px rgba(255, 212, 71, .28);\r\n }\r\n\r\n .btn-primary:hover {\r\n background: #FFC820;\r\n transform: translateY(-4px);\r\n }\r\n\r\n .btn-white {\r\n background: var(--white);\r\n color: var(--red);\r\n box-shadow: 0 16px 28px rgba(0, 0, 0, .14);\r\n }\r\n\r\n .btn-white:hover {\r\n transform: translateY(-4px);\r\n }\r\n\r\n .btn-outline {\r\n background: transparent;\r\n color: var(--white);\r\n border: 2px solid rgba(255, 255, 255, .42);\r\n }\r\n\r\n .btn-outline:hover {\r\n background: rgba(255, 255, 255, .12);\r\n transform: translateY(-4px);\r\n }\r\n\r\n .btn-dark {\r\n background: var(--brown);\r\n color: var(--yellow);\r\n box-shadow: 0 16px 30px rgba(58, 36, 24, .18);\r\n }\r\n\r\n .btn-dark:hover {\r\n transform: translateY(-4px);\r\n }\r\n\r\n .section-center {\r\n text-align: center;\r\n max-width: 860px;\r\n margin: 0 auto 58px;\r\n }\r\n\r\n .section-center .pwd-copy {\r\n margin-left: auto;\r\n margin-right: auto;\r\n }\r\n\r\n .ingredient {\r\n position: absolute;\r\n z-index: 3;\r\n pointer-events: none;\r\n filter: drop-shadow(0 12px 18px rgba(0, 0, 0, .18));\r\n font-size: 42px;\r\n line-height: 1;\r\n user-select: none;\r\n }\r\n\r\n .float-soft {\r\n animation: floatSoft 5s ease-in-out infinite;\r\n }\r\n\r\n @keyframes floatSoft {\r\n 0%, 100% {\r\n transform: translateY(0) rotate(var(--rot, 0deg));\r\n }\r\n 50% {\r\n transform: translateY(-14px) rotate(var(--rot, 0deg));\r\n }\r\n }\r\n\r\n \/* HERO *\/\r\n\r\n .about-hero {\r\n position: relative;\r\n min-height: 760px;\r\n display: flex;\r\n align-items: center;\r\n padding: 96px 0 130px;\r\n color: var(--white);\r\n background:\r\n radial-gradient(circle at 78% 32%, rgba(255, 212, 71, .28), transparent 25%),\r\n radial-gradient(circle at 12% 18%, rgba(255, 255, 255, .12), transparent 24%),\r\n linear-gradient(135deg, var(--red), var(--red-dark) 58%, #561100);\r\n }\r\n\r\n .about-hero::after {\r\n content: \"\";\r\n position: absolute;\r\n left: 0;\r\n right: 0;\r\n bottom: -1px;\r\n height: 92px;\r\n background: var(--cream);\r\n clip-path: polygon(0 36%, 10% 54%, 22% 44%, 35% 68%, 48% 40%, 62% 56%, 74% 35%, 88% 62%, 100% 42%, 100% 100%, 0 100%);\r\n z-index: 4;\r\n }\r\n\r\n .hero-grid {\r\n display: grid;\r\n grid-template-columns: 1.02fr .98fr;\r\n align-items: center;\r\n gap: 54px;\r\n }\r\n\r\n .hero-logo {\r\n width: 132px;\r\n margin-bottom: 22px;\r\n background: var(--white);\r\n border-radius: 999px;\r\n padding: 10px 18px;\r\n box-shadow: 0 14px 26px rgba(0, 0, 0, .16);\r\n }\r\n\r\n .hero-title {\r\n margin: 20px 0 0;\r\n font-family: 'Poppins', sans-serif;\r\n font-size: clamp(40px, 6.4vw, 86px);\r\n line-height: .9;\r\n letter-spacing: -4px;\r\n font-weight: 900;\r\n text-transform: lowercase;\r\n }\r\n\r\n .hero-title span {\r\n color: var(--yellow);\r\n }\r\n\r\n .hero-copy {\r\n margin: 26px 0 0;\r\n max-width: 660px;\r\n color: #FFE6E0;\r\n font-size: 18px;\r\n line-height: 1.8;\r\n }\r\n\r\n .hero-stats {\r\n display: grid;\r\n grid-template-columns: repeat(3, 1fr);\r\n gap: 12px;\r\n margin-top: 34px;\r\n max-width: 650px;\r\n }\r\n\r\n .hero-stat {\r\n padding: 18px 16px;\r\n border-radius: 22px;\r\n background: rgba(255, 255, 255, .12);\r\n border: 1px solid rgba(255, 255, 255, .18);\r\n backdrop-filter: blur(12px);\r\n }\r\n\r\n .hero-stat strong {\r\n display: block;\r\n font-family: 'Poppins', sans-serif;\r\n color: var(--yellow);\r\n font-size: 23px;\r\n line-height: 1;\r\n font-weight: 900;\r\n }\r\n\r\n .hero-stat span {\r\n display: block;\r\n margin-top: 7px;\r\n font-size: 12px;\r\n color: rgba(255, 255, 255, .78);\r\n line-height: 1.4;\r\n font-weight: 700;\r\n }\r\n\r\n .hero-stage {\r\n position: relative;\r\n min-height: 540px;\r\n display: grid;\r\n place-items: center;\r\n }\r\n\r\n .hero-dish {\r\n position: absolute;\r\n width: min(440px, 82vw);\r\n aspect-ratio: 1;\r\n border-radius: 50%;\r\n overflow: hidden;\r\n box-shadow: var(--float-shadow), inset 0 0 0 14px rgba(255, 255, 255, .08);\r\n z-index: 1;\r\n }\r\n\r\n .hero-dish::before {\r\n content: \"\";\r\n position: absolute;\r\n inset: -18px;\r\n border-radius: 50%;\r\n border: 3px dashed rgba(255, 212, 71, .55);\r\n z-index: 3;\r\n pointer-events: none;\r\n animation: rotateRing 26s linear infinite;\r\n }\r\n\r\n @keyframes rotateRing {\r\n to {\r\n transform: rotate(360deg);\r\n }\r\n }\r\n\r\n .hero-dish img {\r\n width: 100%;\r\n height: 100%;\r\n object-fit: cover;\r\n transform: scale(1.04);\r\n }\r\n\r\n .hero-products {\r\n position: relative;\r\n z-index: 4;\r\n display: flex;\r\n align-items: flex-end;\r\n justify-content: center;\r\n gap: 0;\r\n width: 100%;\r\n padding-top: 130px;\r\n }\r\n\r\n .hero-products img {\r\n width: 185px;\r\n max-height: 390px;\r\n object-fit: contain;\r\n filter: drop-shadow(var(--bottle-shadow));\r\n transition: .45s cubic-bezier(.175, .885, .32, 1.275);\r\n }\r\n\r\n .hero-products img:nth-child(1) {\r\n transform: rotate(-8deg) translateX(24px);\r\n z-index: 2;\r\n }\r\n\r\n .hero-products img:nth-child(2) {\r\n width: 215px;\r\n transform: translateY(-18px);\r\n z-index: 4;\r\n }\r\n\r\n .hero-products img:nth-child(3) {\r\n transform: rotate(8deg) translateX(-24px);\r\n z-index: 2;\r\n }\r\n\r\n .hero-stage:hover .hero-products img {\r\n transform: translateY(-12px) rotate(0deg);\r\n }\r\n\r\n .hero-ing-1 {\r\n top: 78px;\r\n right: 54px;\r\n --rot: -15deg;\r\n }\r\n\r\n .hero-ing-2 {\r\n bottom: 78px;\r\n left: 36px;\r\n --rot: 18deg;\r\n }\r\n\r\n .hero-ing-3 {\r\n top: 42%;\r\n right: -5px;\r\n --rot: 12deg;\r\n }\r\n\r\n \/* NAME ORIGIN *\/\r\n\r\n .name-section {\r\n padding-top: 80px;\r\n }\r\n\r\n .name-card {\r\n display: grid;\r\n grid-template-columns: .9fr 1.1fr;\r\n gap: 0;\r\n overflow: hidden;\r\n border-radius: 38px;\r\n background:\r\n radial-gradient(rgba(120, 70, 30, .08) 1px, transparent 1px),\r\n var(--cream-light);\r\n background-size: 18px 18px;\r\n box-shadow: var(--shadow);\r\n }\r\n\r\n .name-visual {\r\n position: relative;\r\n min-height: 520px;\r\n background:\r\n radial-gradient(circle at 50% 38%, rgba(255, 212, 71, .42), transparent 32%),\r\n linear-gradient(135deg, var(--red), var(--red-dark));\r\n display: grid;\r\n place-items: center;\r\n padding: 42px;\r\n overflow: hidden;\r\n }\r\n\r\n .name-visual::before {\r\n content: \"PAWADA\";\r\n position: absolute;\r\n top: 35px;\r\n left: 30px;\r\n font-family: 'Poppins', sans-serif;\r\n font-size: clamp(54px, 8vw, 112px);\r\n font-weight: 900;\r\n letter-spacing: -5px;\r\n color: rgba(255, 255, 255, .08);\r\n line-height: .85;\r\n }\r\n\r\n .name-logo {\r\n width: min(340px, 74vw);\r\n background: var(--white);\r\n border-radius: 40px;\r\n padding: 38px;\r\n box-shadow: var(--float-shadow);\r\n position: relative;\r\n z-index: 2;\r\n transform: rotate(-4deg);\r\n }\r\n\r\n .name-copy {\r\n padding: clamp(34px, 5vw, 64px);\r\n }\r\n\r\n .name-breakdown {\r\n display: grid;\r\n grid-template-columns: repeat(2, 1fr);\r\n gap: 14px;\r\n margin-top: 28px;\r\n }\r\n\r\n .name-pill {\r\n padding: 20px;\r\n border-radius: 26px;\r\n background: rgba(196, 0, 0, .08);\r\n border: 1px solid rgba(196, 0, 0, .1);\r\n }\r\n\r\n .name-pill strong {\r\n display: block;\r\n font-family: 'Poppins', sans-serif;\r\n color: var(--red-dark);\r\n font-size: 26px;\r\n font-weight: 900;\r\n line-height: 1;\r\n }\r\n\r\n .name-pill span {\r\n display: block;\r\n margin-top: 8px;\r\n color: var(--muted);\r\n font-size: 14px;\r\n line-height: 1.5;\r\n }\r\n\r\n \/* FOUNDER STORY *\/\r\n\r\n .founder-section {\r\n background:\r\n radial-gradient(circle at 12% 20%, rgba(255, 212, 71, .22), transparent 20%),\r\n radial-gradient(circle at 85% 80%, rgba(196, 0, 0, .08), transparent 26%),\r\n var(--cream);\r\n }\r\n\r\n .founder-grid {\r\n display: grid;\r\n grid-template-columns: 1.02fr .98fr;\r\n gap: 36px;\r\n align-items: center;\r\n }\r\n\r\n .founder-image {\r\n position: relative;\r\n border-radius: 38px;\r\n overflow: hidden;\r\n min-height: 580px;\r\n box-shadow: var(--shadow);\r\n }\r\n\r\n .founder-image img {\r\n width: 100%;\r\n height: 100%;\r\n object-fit: cover;\r\n }\r\n\r\n .founder-image::after {\r\n content: \"\";\r\n position: absolute;\r\n inset: 0;\r\n background: linear-gradient(0deg, rgba(58, 36, 24, .42), transparent 55%);\r\n }\r\n\r\n .founder-note {\r\n position: absolute;\r\n left: 28px;\r\n right: 28px;\r\n bottom: 28px;\r\n z-index: 2;\r\n padding: 22px;\r\n border-radius: 28px;\r\n background: rgba(255, 248, 232, .92);\r\n backdrop-filter: blur(12px);\r\n box-shadow: 0 20px 42px rgba(0, 0, 0, .18);\r\n }\r\n\r\n .founder-note strong {\r\n display: block;\r\n font-family: 'Poppins', sans-serif;\r\n color: var(--red-dark);\r\n font-size: 18px;\r\n text-transform: lowercase;\r\n }\r\n\r\n .founder-note span {\r\n display: block;\r\n margin-top: 6px;\r\n color: var(--muted);\r\n font-size: 14px;\r\n line-height: 1.55;\r\n }\r\n\r\n .story-points {\r\n display: grid;\r\n gap: 14px;\r\n margin-top: 28px;\r\n }\r\n\r\n .story-point {\r\n display: grid;\r\n grid-template-columns: 48px 1fr;\r\n gap: 14px;\r\n align-items: start;\r\n padding: 18px;\r\n border-radius: 24px;\r\n background: rgba(255, 255, 255, .72);\r\n box-shadow: 0 16px 34px rgba(70, 30, 20, .08);\r\n }\r\n\r\n .story-point-icon {\r\n width: 48px;\r\n aspect-ratio: 1;\r\n display: grid;\r\n place-items: center;\r\n border-radius: 50%;\r\n background: var(--yellow);\r\n color: var(--red-dark);\r\n font-size: 22px;\r\n }\r\n\r\n .story-point strong {\r\n display: block;\r\n font-family: 'Poppins', sans-serif;\r\n color: var(--red-dark);\r\n font-size: 17px;\r\n text-transform: lowercase;\r\n }\r\n\r\n .story-point span {\r\n display: block;\r\n margin-top: 6px;\r\n color: var(--muted);\r\n font-size: 14.5px;\r\n line-height: 1.62;\r\n }\r\n\r\n \/* TIMELINE *\/\r\n\r\n .timeline-section {\r\n background:\r\n radial-gradient(rgba(120, 70, 30, .08) 1px, transparent 1px),\r\n var(--cream-light);\r\n background-size: 18px 18px;\r\n }\r\n\r\n .timeline-wrap {\r\n position: relative;\r\n display: grid;\r\n gap: 24px;\r\n }\r\n\r\n .timeline-wrap::before {\r\n content: \"\";\r\n position: absolute;\r\n top: 26px;\r\n bottom: 26px;\r\n left: 50%;\r\n width: 4px;\r\n border-radius: 999px;\r\n background: linear-gradient(var(--red), var(--yellow), var(--brown));\r\n transform: translateX(-50%);\r\n opacity: .3;\r\n }\r\n\r\n .timeline-item {\r\n display: grid;\r\n grid-template-columns: 1fr 1fr;\r\n gap: 58px;\r\n align-items: center;\r\n position: relative;\r\n }\r\n\r\n .timeline-dot {\r\n position: absolute;\r\n left: 50%;\r\n top: 50%;\r\n width: 24px;\r\n aspect-ratio: 1;\r\n border-radius: 50%;\r\n background: var(--yellow);\r\n border: 5px solid var(--red-dark);\r\n transform: translate(-50%, -50%);\r\n z-index: 3;\r\n box-shadow: 0 12px 22px rgba(143, 0, 0, .2);\r\n }\r\n\r\n .timeline-card {\r\n padding: 34px;\r\n border-radius: 34px;\r\n background: var(--white);\r\n box-shadow: var(--shadow);\r\n transition: .32s ease;\r\n }\r\n\r\n .timeline-card:hover {\r\n transform: translateY(-8px);\r\n }\r\n\r\n .timeline-year {\r\n display: inline-flex;\r\n padding: 8px 14px;\r\n border-radius: 999px;\r\n background: var(--red);\r\n color: var(--yellow);\r\n font-family: 'Poppins', sans-serif;\r\n font-size: 13px;\r\n font-weight: 900;\r\n letter-spacing: 1.4px;\r\n text-transform: uppercase;\r\n }\r\n\r\n .timeline-card h3 {\r\n margin: 18px 0 0;\r\n font-family: 'Poppins', sans-serif;\r\n color: var(--red-dark);\r\n font-size: clamp(24px, 3vw, 36px);\r\n line-height: 1;\r\n letter-spacing: -1.2px;\r\n text-transform: lowercase;\r\n }\r\n\r\n .timeline-card p {\r\n margin: 15px 0 0;\r\n color: var(--muted);\r\n font-size: 15.8px;\r\n line-height: 1.72;\r\n }\r\n\r\n .timeline-item:nth-child(even) .timeline-card {\r\n grid-column: 2;\r\n }\r\n\r\n .timeline-item:nth-child(even) .timeline-empty {\r\n grid-column: 1;\r\n grid-row: 1;\r\n }\r\n\r\n \/* VALUES *\/\r\n\r\n .values-grid {\r\n display: grid;\r\n grid-template-columns: repeat(5, 1fr);\r\n gap: 18px;\r\n }\r\n\r\n .value-card {\r\n padding: 28px 22px;\r\n border-radius: 30px;\r\n background: rgba(255, 255, 255, .8);\r\n box-shadow: 0 18px 42px rgba(70, 30, 20, .1);\r\n border: 1px solid rgba(90, 58, 41, .08);\r\n transition: .32s ease;\r\n }\r\n\r\n .value-card:hover {\r\n transform: translateY(-8px);\r\n box-shadow: var(--shadow);\r\n }\r\n\r\n .value-icon {\r\n width: 58px;\r\n aspect-ratio: 1;\r\n display: grid;\r\n place-items: center;\r\n border-radius: 50%;\r\n background: var(--yellow);\r\n outline: 2px dashed rgba(143, 0, 0, .25);\r\n outline-offset: 5px;\r\n color: var(--red-dark);\r\n font-size: 25px;\r\n margin-bottom: 22px;\r\n }\r\n\r\n .value-card h3 {\r\n margin: 0;\r\n color: var(--red-dark);\r\n font-family: 'Poppins', sans-serif;\r\n font-size: 19px;\r\n line-height: 1.12;\r\n letter-spacing: -.4px;\r\n text-transform: lowercase;\r\n }\r\n\r\n .value-card p {\r\n margin: 13px 0 0;\r\n color: var(--muted);\r\n font-size: 14.5px;\r\n line-height: 1.65;\r\n }\r\n\r\n \/* FACTORY *\/\r\n\r\n .factory-section {\r\n color: var(--white);\r\n background:\r\n linear-gradient(90deg, rgba(58, 36, 24, .96), rgba(58, 36, 24, .78)),\r\n url(\"https:\/\/pawada.seo-ku.com\/wp-content\/uploads\/2026\/05\/REPLACE-WITH-FACTORY-PHOTO.png\") center\/cover no-repeat;\r\n clip-path: polygon(0 4%, 100% 0, 100% 96%, 0 100%);\r\n padding: 135px 0;\r\n }\r\n\r\n .factory-grid {\r\n display: grid;\r\n grid-template-columns: .9fr 1.1fr;\r\n gap: 42px;\r\n align-items: center;\r\n }\r\n\r\n .factory-panel {\r\n padding: clamp(28px, 4vw, 46px);\r\n border-radius: 36px;\r\n background:\r\n radial-gradient(rgba(120, 70, 30, .08) 1px, transparent 1px),\r\n var(--cream-light);\r\n background-size: 18px 18px;\r\n color: var(--text);\r\n box-shadow: var(--float-shadow);\r\n }\r\n\r\n .factory-cards {\r\n display: grid;\r\n grid-template-columns: repeat(2, 1fr);\r\n gap: 14px;\r\n }\r\n\r\n .factory-card {\r\n padding: 22px;\r\n border-radius: 24px;\r\n background: rgba(255, 255, 255, .78);\r\n border: 1px solid rgba(58, 36, 24, .08);\r\n }\r\n\r\n .factory-card strong {\r\n display: block;\r\n font-family: 'Poppins', sans-serif;\r\n color: var(--red-dark);\r\n font-size: 16px;\r\n text-transform: lowercase;\r\n line-height: 1.2;\r\n }\r\n\r\n .factory-card span {\r\n display: block;\r\n margin-top: 9px;\r\n color: var(--muted);\r\n font-size: 14px;\r\n line-height: 1.58;\r\n }\r\n\r\n .cert-row {\r\n display: flex;\r\n flex-wrap: wrap;\r\n gap: 10px;\r\n margin-top: 24px;\r\n }\r\n\r\n .cert {\r\n padding: 8px 12px;\r\n border-radius: 999px;\r\n background: rgba(94, 122, 58, .12);\r\n color: var(--green);\r\n font-family: 'Poppins', sans-serif;\r\n font-size: 12px;\r\n font-weight: 900;\r\n text-transform: uppercase;\r\n letter-spacing: 1px;\r\n }\r\n\r\n \/* MARKET *\/\r\n\r\n .market-section {\r\n background:\r\n radial-gradient(circle at 12% 20%, rgba(255, 212, 71, .28), transparent 20%),\r\n radial-gradient(circle at 85% 80%, rgba(196, 0, 0, .08), transparent 26%),\r\n var(--cream);\r\n }\r\n\r\n .market-grid {\r\n display: grid;\r\n grid-template-columns: 1.02fr .98fr;\r\n gap: 36px;\r\n align-items: center;\r\n }\r\n\r\n .market-image {\r\n position: relative;\r\n border-radius: 38px;\r\n overflow: hidden;\r\n min-height: 580px;\r\n box-shadow: var(--shadow);\r\n }\r\n\r\n .market-image img {\r\n width: 100%;\r\n height: 100%;\r\n object-fit: cover;\r\n }\r\n\r\n .market-image::after {\r\n content: \"\";\r\n position: absolute;\r\n inset: 0;\r\n background: linear-gradient(0deg, rgba(58, 36, 24, .38), transparent 55%);\r\n }\r\n\r\n .market-list {\r\n display: grid;\r\n gap: 16px;\r\n margin-top: 28px;\r\n }\r\n\r\n .market-item {\r\n display: grid;\r\n grid-template-columns: 54px 1fr;\r\n gap: 16px;\r\n align-items: start;\r\n padding: 20px;\r\n border-radius: 26px;\r\n background: rgba(255, 255, 255, .76);\r\n box-shadow: 0 16px 36px rgba(70, 30, 20, .08);\r\n transition: .3s ease;\r\n }\r\n\r\n .market-item:hover {\r\n transform: translateX(8px);\r\n }\r\n\r\n .market-num {\r\n width: 54px;\r\n aspect-ratio: 1;\r\n display: grid;\r\n place-items: center;\r\n border-radius: 50%;\r\n background: var(--red);\r\n color: var(--yellow);\r\n font-family: 'Poppins', sans-serif;\r\n font-weight: 900;\r\n }\r\n\r\n .market-item h3 {\r\n margin: 0;\r\n font-family: 'Poppins', sans-serif;\r\n color: var(--red-dark);\r\n font-size: 18px;\r\n text-transform: lowercase;\r\n }\r\n\r\n .market-item p {\r\n margin: 8px 0 0;\r\n color: var(--muted);\r\n font-size: 14.8px;\r\n line-height: 1.62;\r\n }\r\n\r\n \/* QUALITY *\/\r\n\r\n .quality-section {\r\n background:\r\n radial-gradient(circle at 74% 26%, rgba(255, 212, 71, .24), transparent 24%),\r\n linear-gradient(135deg, var(--red), var(--red-dark));\r\n color: var(--white);\r\n }\r\n\r\n .quality-grid {\r\n display: grid;\r\n grid-template-columns: .86fr 1.14fr;\r\n gap: 40px;\r\n align-items: center;\r\n }\r\n\r\n .quality-cards {\r\n display: grid;\r\n grid-template-columns: repeat(2, 1fr);\r\n gap: 18px;\r\n }\r\n\r\n .quality-card {\r\n padding: 28px;\r\n border-radius: 30px;\r\n background: rgba(255, 255, 255, .12);\r\n border: 1px solid rgba(255, 255, 255, .2);\r\n backdrop-filter: blur(12px);\r\n transition: .32s ease;\r\n }\r\n\r\n .quality-card:hover {\r\n transform: translateY(-8px);\r\n background: rgba(255, 255, 255, .16);\r\n }\r\n\r\n .quality-card h3 {\r\n margin: 0;\r\n font-family: 'Poppins', sans-serif;\r\n color: var(--yellow);\r\n font-size: 20px;\r\n line-height: 1.15;\r\n text-transform: lowercase;\r\n }\r\n\r\n .quality-card p {\r\n margin: 12px 0 0;\r\n color: rgba(255, 255, 255, .78);\r\n font-size: 14.8px;\r\n line-height: 1.65;\r\n }\r\n\r\n \/* PRODUCTS *\/\r\n\r\n .products-section {\r\n background:\r\n radial-gradient(rgba(120, 70, 30, .08) 1px, transparent 1px),\r\n var(--cream-warm);\r\n background-size: 18px 18px;\r\n }\r\n\r\n .product-grid {\r\n display: grid;\r\n grid-template-columns: repeat(5, 1fr);\r\n gap: 18px;\r\n }\r\n\r\n .product-card {\r\n position: relative;\r\n padding: 26px 18px 24px;\r\n border-radius: 34px;\r\n background: rgba(255, 255, 255, .82);\r\n box-shadow: 0 20px 44px rgba(70, 30, 20, .12);\r\n text-align: center;\r\n transition: .35s ease;\r\n overflow: hidden;\r\n }\r\n\r\n .product-card:hover {\r\n transform: translateY(-10px);\r\n box-shadow: var(--shadow);\r\n }\r\n\r\n .product-portal {\r\n width: 150px;\r\n aspect-ratio: 1;\r\n border-radius: 50%;\r\n display: grid;\r\n place-items: center;\r\n margin: 8px auto 20px;\r\n background:\r\n radial-gradient(circle at 35% 25%, rgba(255, 255, 255, .9), transparent 22%),\r\n var(--yellow-soft);\r\n }\r\n\r\n .product-card:nth-child(2) .product-portal {\r\n background: rgba(196, 0, 0, .12);\r\n }\r\n\r\n .product-card:nth-child(3) .product-portal {\r\n background: rgba(94, 122, 58, .16);\r\n }\r\n\r\n .product-card:nth-child(4) .product-portal {\r\n background: rgba(244, 123, 32, .16);\r\n }\r\n\r\n .product-card:nth-child(5) .product-portal {\r\n background: rgba(58, 36, 24, .12);\r\n }\r\n\r\n .product-portal img {\r\n max-width: 112px;\r\n max-height: 160px;\r\n object-fit: contain;\r\n filter: drop-shadow(0 18px 22px rgba(0, 0, 0, .24));\r\n transition: .35s cubic-bezier(.175, .885, .32, 1.275);\r\n }\r\n\r\n .product-card:hover .product-portal img {\r\n transform: translateY(-8px) rotate(0deg);\r\n }\r\n\r\n .product-card h3 {\r\n margin: 0;\r\n color: var(--red-dark);\r\n font-family: 'Poppins', sans-serif;\r\n font-size: 18px;\r\n line-height: 1.18;\r\n text-transform: lowercase;\r\n }\r\n\r\n .product-card p {\r\n margin: 10px auto 0;\r\n color: var(--muted);\r\n font-size: 14px;\r\n line-height: 1.55;\r\n }\r\n\r\n \/* FOOD *\/\r\n\r\n .food-grid {\r\n display: grid;\r\n grid-template-columns: repeat(3, 1fr);\r\n gap: 22px;\r\n }\r\n\r\n .food-card {\r\n border-radius: 34px;\r\n overflow: hidden;\r\n background: var(--white);\r\n box-shadow: var(--shadow);\r\n transition: .35s ease;\r\n }\r\n\r\n .food-card:hover {\r\n transform: translateY(-10px);\r\n }\r\n\r\n .food-media {\r\n height: 260px;\r\n position: relative;\r\n overflow: hidden;\r\n }\r\n\r\n .food-media img {\r\n width: 100%;\r\n height: 100%;\r\n object-fit: cover;\r\n transition: .5s ease;\r\n }\r\n\r\n .food-card:hover .food-media img {\r\n transform: scale(1.06);\r\n }\r\n\r\n .food-media::after {\r\n content: \"\";\r\n position: absolute;\r\n inset: 0;\r\n background: linear-gradient(0deg, rgba(58, 36, 24, .48), transparent 58%);\r\n }\r\n\r\n .food-tag {\r\n position: absolute;\r\n top: 16px;\r\n left: 16px;\r\n z-index: 3;\r\n padding: 8px 12px;\r\n border-radius: 999px;\r\n background: var(--yellow);\r\n color: var(--red-dark);\r\n font-family: 'Poppins', sans-serif;\r\n font-size: 11px;\r\n font-weight: 900;\r\n letter-spacing: 1px;\r\n text-transform: uppercase;\r\n }\r\n\r\n .food-body {\r\n padding: 26px;\r\n }\r\n\r\n .food-body span {\r\n display: block;\r\n color: var(--orange);\r\n font-family: 'Poppins', sans-serif;\r\n font-size: 12px;\r\n font-weight: 900;\r\n letter-spacing: 1.4px;\r\n text-transform: uppercase;\r\n }\r\n\r\n .food-body h3 {\r\n margin: 10px 0 0;\r\n color: var(--red-dark);\r\n font-family: 'Poppins', sans-serif;\r\n font-size: 23px;\r\n line-height: 1.1;\r\n text-transform: lowercase;\r\n }\r\n\r\n .food-body p {\r\n margin: 12px 0 0;\r\n color: var(--muted);\r\n font-size: 14.8px;\r\n line-height: 1.65;\r\n }\r\n\r\n \/* WHY *\/\r\n\r\n .why-section {\r\n background:\r\n radial-gradient(rgba(120, 70, 30, .08) 1px, transparent 1px),\r\n var(--cream-light);\r\n background-size: 18px 18px;\r\n }\r\n\r\n .why-grid {\r\n display: grid;\r\n grid-template-columns: repeat(4, 1fr);\r\n gap: 18px;\r\n }\r\n\r\n .why-card {\r\n padding: 30px 24px;\r\n border-radius: 32px;\r\n background: var(--white);\r\n box-shadow: 0 18px 42px rgba(70, 30, 20, .1);\r\n transition: .3s ease;\r\n }\r\n\r\n .why-card:hover {\r\n transform: translateY(-8px);\r\n box-shadow: var(--shadow);\r\n }\r\n\r\n .why-card h3 {\r\n margin: 0;\r\n font-family: 'Poppins', sans-serif;\r\n color: var(--red-dark);\r\n font-size: 20px;\r\n line-height: 1.15;\r\n text-transform: lowercase;\r\n }\r\n\r\n .why-card p {\r\n margin: 13px 0 0;\r\n color: var(--muted);\r\n font-size: 14.8px;\r\n line-height: 1.65;\r\n }\r\n\r\n \/* FINAL CTA *\/\r\n\r\n .final-cta {\r\n padding: 105px 0;\r\n color: var(--white);\r\n background:\r\n radial-gradient(circle at 80% 30%, rgba(255, 212, 71, .25), transparent 24%),\r\n linear-gradient(135deg, var(--red), var(--red-dark) 60%, #4b0d00);\r\n }\r\n\r\n .cta-box {\r\n display: grid;\r\n grid-template-columns: 1fr .82fr;\r\n gap: 36px;\r\n align-items: center;\r\n }\r\n\r\n .cta-product-row {\r\n display: flex;\r\n align-items: flex-end;\r\n justify-content: center;\r\n gap: 0;\r\n min-height: 330px;\r\n position: relative;\r\n }\r\n\r\n .cta-product-row::before {\r\n content: \"\";\r\n position: absolute;\r\n width: 350px;\r\n aspect-ratio: 1;\r\n border-radius: 50%;\r\n background: rgba(255, 212, 71, .16);\r\n filter: blur(3px);\r\n }\r\n\r\n .cta-product-row img {\r\n position: relative;\r\n z-index: 2;\r\n width: 145px;\r\n max-height: 295px;\r\n object-fit: contain;\r\n filter: drop-shadow(var(--bottle-shadow));\r\n }\r\n\r\n .cta-product-row img:nth-child(1) {\r\n transform: rotate(-9deg) translateX(20px);\r\n }\r\n\r\n .cta-product-row img:nth-child(2) {\r\n width: 178px;\r\n transform: translateY(-16px);\r\n z-index: 4;\r\n }\r\n\r\n .cta-product-row img:nth-child(3) {\r\n transform: rotate(9deg) translateX(-20px);\r\n }\r\n\r\n \/* RESPONSIVE *\/\r\n\r\n @media (max-width: 1120px) {\r\n .values-grid,\r\n .product-grid {\r\n grid-template-columns: repeat(3, 1fr);\r\n }\r\n\r\n .why-grid {\r\n grid-template-columns: repeat(2, 1fr);\r\n }\r\n }\r\n\r\n @media (max-width: 980px) {\r\n .pwd-section {\r\n padding: 88px 0;\r\n }\r\n\r\n .about-hero {\r\n min-height: auto;\r\n padding: 82px 0 125px;\r\n }\r\n\r\n .hero-grid,\r\n .name-card,\r\n .founder-grid,\r\n .factory-grid,\r\n .market-grid,\r\n .quality-grid,\r\n .cta-box {\r\n grid-template-columns: 1fr;\r\n }\r\n\r\n .hero-stage {\r\n min-height: 520px;\r\n }\r\n\r\n .hero-title {\r\n letter-spacing: -2.6px;\r\n }\r\n\r\n .name-visual,\r\n .founder-image,\r\n .market-image {\r\n min-height: 430px;\r\n }\r\n\r\n .timeline-wrap::before {\r\n left: 16px;\r\n }\r\n\r\n .timeline-item,\r\n .timeline-item:nth-child(even) {\r\n grid-template-columns: 1fr;\r\n gap: 0;\r\n padding-left: 48px;\r\n }\r\n\r\n .timeline-item:nth-child(even) .timeline-card {\r\n grid-column: auto;\r\n }\r\n\r\n .timeline-empty {\r\n display: none;\r\n }\r\n\r\n .timeline-dot {\r\n left: 16px;\r\n }\r\n\r\n .quality-cards,\r\n .food-grid {\r\n grid-template-columns: 1fr;\r\n }\r\n\r\n .factory-section {\r\n clip-path: polygon(0 2%, 100% 0, 100% 98%, 0 100%);\r\n padding: 112px 0;\r\n }\r\n }\r\n\r\n @media (max-width: 720px) {\r\n .hero-stats,\r\n .name-breakdown,\r\n .factory-cards,\r\n .values-grid,\r\n .product-grid,\r\n .why-grid {\r\n grid-template-columns: 1fr;\r\n }\r\n\r\n .hero-copy,\r\n .pwd-copy {\r\n font-size: 16px;\r\n }\r\n\r\n .hero-stage {\r\n min-height: 455px;\r\n }\r\n\r\n .hero-dish {\r\n width: min(360px, 86vw);\r\n }\r\n\r\n .hero-products {\r\n padding-top: 120px;\r\n }\r\n\r\n .hero-products img {\r\n width: 135px;\r\n }\r\n\r\n .hero-products img:nth-child(2) {\r\n width: 158px;\r\n }\r\n\r\n .ingredient {\r\n display: none;\r\n }\r\n\r\n .food-media {\r\n height: 230px;\r\n }\r\n\r\n .cta-product-row img {\r\n width: 118px;\r\n }\r\n\r\n .cta-product-row img:nth-child(2) {\r\n width: 145px;\r\n }\r\n }\r\n\r\n @media (max-width: 640px) {\r\n .pwd-section {\r\n padding: 72px 0;\r\n }\r\n\r\n .about-hero {\r\n padding: 70px 0 110px;\r\n }\r\n\r\n .hero-title,\r\n .pwd-title {\r\n letter-spacing: -1.5px;\r\n }\r\n\r\n .btn-row {\r\n flex-direction: column;\r\n }\r\n\r\n .btn {\r\n width: 100%;\r\n }\r\n\r\n .hero-stat {\r\n text-align: center;\r\n }\r\n\r\n .name-copy,\r\n .timeline-card,\r\n .factory-panel {\r\n padding: 30px 24px;\r\n }\r\n\r\n .name-logo {\r\n padding: 26px;\r\n }\r\n\r\n .story-point,\r\n .market-item {\r\n grid-template-columns: 1fr;\r\n }\r\n\r\n .market-item:hover {\r\n transform: translateY(-6px);\r\n }\r\n\r\n .product-portal {\r\n width: 180px;\r\n }\r\n\r\n .product-portal img {\r\n max-width: 128px;\r\n }\r\n }\r\n\r\n @media (prefers-reduced-motion: reduce) {\r\n *,\r\n *::before,\r\n *::after {\r\n animation: none !important;\r\n transition: none !important;\r\n scroll-behavior: auto !important;\r\n }\r\n\r\n .btn:hover,\r\n .value-card:hover,\r\n .why-card:hover,\r\n .food-card:hover,\r\n .product-card:hover,\r\n .timeline-card:hover,\r\n .quality-card:hover {\r\n transform: none !important;\r\n }\r\n }\r\n <\/style>\r\n<\/head>\r\n\r\n<body>\r\n <main class=\"pawada-page\">\r\n\r\n <!-- HERO -->\r\n <section class=\"about-hero\" data-audience=\"b2c-b2b\">\r\n <div class=\"pwd-container hero-grid\">\r\n <div class=\"hero-copy-wrap\">\r\n\r\n <span class=\"pwd-kicker white\">About Pawada<\/span>\r\n\r\n <h1 class=\"hero-title\">\r\n from sarawak roots to <span>everyday halal food<\/span>\r\n <\/h1>\r\n\r\n <p class=\"hero-copy\">\r\n Born from a family name, built from a founder\u2019s dream, and grown through love, hard work, and commitment \u2014 Pawada creates premium quality halal food products for homes, retailers, distributors, and foodservice kitchens.\r\n <\/p>\r\n\r\n <div class=\"hero-stats\">\r\n <div class=\"hero-stat\">\r\n <strong>1989<\/strong>\r\n <span>Pawada Food Industries was formed<\/span>\r\n <\/div>\r\n\r\n <div class=\"hero-stat\">\r\n <strong>Sarawak<\/strong>\r\n <span>founded from Kuching roots<\/span>\r\n <\/div>\r\n\r\n <div class=\"hero-stat\">\r\n <strong>Halal<\/strong>\r\n <span>premium food product vision<\/span>\r\n <\/div>\r\n <\/div>\r\n\r\n <div class=\"btn-row\">\r\n <a href=\"#pawada-story\" class=\"btn btn-primary\" data-pwd-cta=\"hero-read-story\">read our story<\/a>\r\n <a href=\"#pawada-products\" class=\"btn btn-outline\" data-pwd-cta=\"hero-view-products\">explore products<\/a>\r\n <\/div>\r\n <\/div>\r\n\r\n <div class=\"hero-stage\" aria-label=\"Pawada products and food\">\r\n <div class=\"ingredient hero-ing-1 float-soft\">\ud83c\udf36\ufe0f<\/div>\r\n <div class=\"ingredient hero-ing-2 float-soft\">\ud83e\uddc4<\/div>\r\n <div class=\"ingredient hero-ing-3 float-soft\">\ud83c\udf43<\/div>\r\n\r\n <div class=\"hero-dish\">\r\n <img decoding=\"async\" src=\"https:\/\/pawada.seo-ku.com\/wp-content\/uploads\/2026\/05\/Chili-Sauce-Stir-Fried-Noodles.png\" alt=\"Chili sauce stir fried noodles made with Pawada sauce\">\r\n <\/div>\r\n\r\n <div class=\"hero-products\">\r\n <img decoding=\"async\" src=\"https:\/\/pawada.seo-ku.com\/wp-content\/uploads\/2026\/05\/Sos-Tomato505g.png\" alt=\"Pawada Tomato Sauce 505g\">\r\n <img decoding=\"async\" src=\"https:\/\/pawada.seo-ku.com\/wp-content\/uploads\/2026\/05\/Sos-Cili-505g.png\" alt=\"Pawada Chili Sauce 505g\">\r\n <img decoding=\"async\" src=\"https:\/\/pawada.seo-ku.com\/wp-content\/uploads\/2026\/05\/Cuka-650ml-1.png\" alt=\"Pawada Artificial Vinegar 650ml\">\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/section>\r\n\r\n <!-- NAME ORIGIN -->\r\n <section class=\"pwd-section name-section\" id=\"pawada-story\">\r\n <div class=\"pwd-container\">\r\n <div class=\"name-card\">\r\n <div class=\"name-visual\">\r\n <img decoding=\"async\" class=\"name-logo\" src=\"https:\/\/pawada.seo-ku.com\/wp-content\/uploads\/2026\/05\/Pawada.webp\" alt=\"Pawada logo\">\r\n <\/div>\r\n\r\n <div class=\"name-copy\">\r\n <span class=\"pwd-kicker\">The Name<\/span>\r\n <h2 class=\"pwd-title\">pawada began with family<\/h2>\r\n\r\n <p class=\"pwd-copy\">\r\n PAWADA is an acronym created from a combination of the founder\u2019s family names \u2014 <strong>PATONG<\/strong> and <strong>WASLI<\/strong>. More than just a brand name, it carries the family roots, personal commitment, and community spirit behind the business.\r\n <\/p>\r\n\r\n <p class=\"pwd-copy\">\r\n That family-first foundation still shapes Pawada today: warm, practical, honest, and made for the people who bring food to life every day.\r\n <\/p>\r\n\r\n <div class=\"name-breakdown\">\r\n <div class=\"name-pill\">\r\n <strong>PA<\/strong>\r\n <span>from PATONG, the family name that forms the first part of Pawada.<\/span>\r\n <\/div>\r\n\r\n <div class=\"name-pill\">\r\n <strong>WADA<\/strong>\r\n <span>from WASLI, the founder\u2019s family name and legacy behind the brand.<\/span>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/section>\r\n\r\n <!-- FOUNDER STORY -->\r\n <section class=\"pwd-section founder-section\">\r\n <div class=\"pwd-container founder-grid\">\r\n <div>\r\n <span class=\"pwd-kicker\">Company Story<\/span>\r\n <h2 class=\"pwd-title\">a sarawak boy with a halal food dream<\/h2>\r\n\r\n <p class=\"pwd-copy\">\r\n Tuan Haji Wasli bin Ibrahim is a true blue Sarawak boy who started a small business selling sundries and supplies in Kuching in the 1980s. Even in those early days, he noticed a clear demand for locally produced halal products among his customers.\r\n <\/p>\r\n\r\n <p class=\"pwd-copy\">\r\n At the time, most halal products had to be imported from outside Sarawak. That realisation sparked a bigger dream: to produce premium quality halal food products for local and international consumption, while also contributing to the livelihoods of local farmers and villagers by involving them in the production chain and workforce.\r\n <\/p>\r\n\r\n <div class=\"story-points\">\r\n <div class=\"story-point\">\r\n <div class=\"story-point-icon\">\ud83c\udf3e<\/div>\r\n <div>\r\n <strong>local demand, local heart<\/strong>\r\n <span>The brand was born from understanding what Sarawak customers needed: accessible, locally produced halal food products.<\/span>\r\n <\/div>\r\n <\/div>\r\n\r\n <div class=\"story-point\">\r\n <div class=\"story-point-icon\">\ud83e\udd1d<\/div>\r\n <div>\r\n <strong>community in the chain<\/strong>\r\n <span>The dream also carried a social purpose \u2014 supporting local farmers, villagers, and workers through the business ecosystem.<\/span>\r\n <\/div>\r\n <\/div>\r\n\r\n <div class=\"story-point\">\r\n <div class=\"story-point-icon\">\ud83d\udd25<\/div>\r\n <div>\r\n <strong>premium quality halal products<\/strong>\r\n <span>From the start, Pawada was built around quality, halal confidence, and products made for real households.<\/span>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n\r\n <div class=\"founder-image\">\r\n <img decoding=\"async\" src=\"https:\/\/pawada.seo-ku.com\/wp-content\/uploads\/2026\/05\/Family-Dinning-Pawada-Products-1.png\" alt=\"Family dining with Pawada products\">\r\n <div class=\"founder-note\">\r\n <strong>the dream was simple but powerful<\/strong>\r\n <span>To have a Pawada product in every household \u2014 and yes, that dream still has serious flavour.<\/span>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/section>\r\n\r\n <!-- TIMELINE -->\r\n <section class=\"pwd-section timeline-section\">\r\n <div class=\"pwd-container\">\r\n <div class=\"section-center\">\r\n <span class=\"pwd-kicker\">Pawada Timeline<\/span>\r\n <h2 class=\"pwd-title\">from humble sundries to rising star<\/h2>\r\n <p class=\"pwd-copy\">\r\n Pawada\u2019s journey is a story of observation, courage, research, customer focus, and continuous improvement.\r\n <\/p>\r\n <\/div>\r\n\r\n <div class=\"timeline-wrap\">\r\n\r\n <div class=\"timeline-item\">\r\n <div class=\"timeline-card\">\r\n <span class=\"timeline-year\">1980s<\/span>\r\n <h3>the kuching beginning<\/h3>\r\n <p>\r\n Tuan Haji Wasli bin Ibrahim began with a small sundries and supplies business in Kuching. Through daily customer interactions, he saw the rising demand for locally produced halal products in Sarawak.\r\n <\/p>\r\n <\/div>\r\n <div class=\"timeline-empty\"><\/div>\r\n <div class=\"timeline-dot\"><\/div>\r\n <\/div>\r\n\r\n <div class=\"timeline-item\">\r\n <div class=\"timeline-card\">\r\n <span class=\"timeline-year\">1989<\/span>\r\n <h3>pawada food industries was born<\/h3>\r\n <p>\r\n The dream became a business with the formation of Pawada Food Industries Sdn Bhd. Through personal research and support from agencies such as MARDI, Tuan Haji Wasli began developing recipes and production know-how.\r\n <\/p>\r\n <\/div>\r\n <div class=\"timeline-empty\"><\/div>\r\n <div class=\"timeline-dot\"><\/div>\r\n <\/div>\r\n\r\n <div class=\"timeline-item\">\r\n <div class=\"timeline-card\">\r\n <span class=\"timeline-year\">Growth Years<\/span>\r\n <h3>improving to stay ahead<\/h3>\r\n <p>\r\n As more competitors followed his footsteps, Tuan Haji Wasli continued improving the products and placing customer satisfaction first. That focus helped Pawada stay ahead while strengthening trust with loyal customers.\r\n <\/p>\r\n <\/div>\r\n <div class=\"timeline-empty\"><\/div>\r\n <div class=\"timeline-dot\"><\/div>\r\n <\/div>\r\n\r\n <div class=\"timeline-item\">\r\n <div class=\"timeline-card\">\r\n <span class=\"timeline-year\">Today<\/span>\r\n <h3>from cottage industry to rising star<\/h3>\r\n <p>\r\n Through love, hard work, and commitment, Pawada grew from a humble cottage industry into a rising halal food brand rooted in quality, client needs, production improvement, and reputation.\r\n <\/p>\r\n <\/div>\r\n <div class=\"timeline-empty\"><\/div>\r\n <div class=\"timeline-dot\"><\/div>\r\n <\/div>\r\n\r\n <div class=\"timeline-item\">\r\n <div class=\"timeline-card\">\r\n <span class=\"timeline-year\">The Dream<\/span>\r\n <h3>a pawada product in every household<\/h3>\r\n <p>\r\n Pawada continues to evolve and grow, but the foundation remains the same: developing high-quality products and keeping the business anchored in customer needs.\r\n <\/p>\r\n <\/div>\r\n <div class=\"timeline-empty\"><\/div>\r\n <div class=\"timeline-dot\"><\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n <\/div>\r\n <\/section>\r\n\r\n <!-- VALUES -->\r\n <section class=\"pwd-section values-section\">\r\n <div class=\"pwd-container\">\r\n <div class=\"section-center\">\r\n <span class=\"pwd-kicker\">Our Brand Values<\/span>\r\n <h2 class=\"pwd-title\">customer loyalty starts with products worth remembering<\/h2>\r\n <p class=\"pwd-copy\">\r\n We believe customers who remember our products are also customers who remain loyal to our brand. That is why Pawada keeps improving, keeps listening, and keeps building products people trust.\r\n <\/p>\r\n <\/div>\r\n\r\n <div class=\"values-grid\">\r\n <div class=\"value-card\">\r\n <div class=\"value-icon\">\u2b50<\/div>\r\n <h3>quality first<\/h3>\r\n <p>Developing the highest quality products remains the foundation of Pawada\u2019s growth.<\/p>\r\n <\/div>\r\n\r\n <div class=\"value-card\">\r\n <div class=\"value-icon\">\ud83d\udd4c<\/div>\r\n <h3>halal confidence<\/h3>\r\n <p>Born from the demand for locally produced halal products in Sarawak and beyond.<\/p>\r\n <\/div>\r\n\r\n <div class=\"value-card\">\r\n <div class=\"value-icon\">\ud83e\udd1d<\/div>\r\n <h3>customer satisfaction<\/h3>\r\n <p>Customer needs guide our recipes, production improvements, and long-term reputation.<\/p>\r\n <\/div>\r\n\r\n <div class=\"value-card\">\r\n <div class=\"value-icon\">\u2699\ufe0f<\/div>\r\n <h3>continuous improvement<\/h3>\r\n <p>We constantly improve our technology and production systems for better efficiency and value.<\/p>\r\n <\/div>\r\n\r\n <div class=\"value-card\">\r\n <div class=\"value-icon\">\ud83c\udf3e<\/div>\r\n <h3>community roots<\/h3>\r\n <p>The Pawada dream includes contributing to local farmers, villagers, and the production workforce.<\/p>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/section>\r\n\r\n <!-- FACTORY \/ PRODUCTION -->\r\n <section class=\"pwd-section factory-section\" data-audience=\"b2b\">\r\n <div class=\"pwd-container factory-grid\">\r\n <div>\r\n <span class=\"pwd-kicker white\">Factory & Production<\/span>\r\n <h2 class=\"pwd-title serif\">\r\n improving our technology, systems and efficiency\r\n <\/h2>\r\n\r\n <p class=\"pwd-copy dark\">\r\n Pawada\u2019s growth has always been supported by hard work behind the scenes: recipes, production know-how, better systems, and a commitment to giving clients the best prices with optimum efficiency.\r\n <\/p>\r\n\r\n <p class=\"pwd-copy dark\">\r\n From humble beginnings to a growing production setup, Pawada continues to invest in the way products are made, packed, supplied, and improved.\r\n <\/p>\r\n\r\n <div class=\"btn-row\">\r\n <a href=\"#pawada-contact\" class=\"btn btn-primary\" data-pwd-cta=\"factory-enquiry\">enquire for supply<\/a>\r\n <a href=\"#pawada-products\" class=\"btn btn-outline\" data-pwd-cta=\"factory-view-products\">view products<\/a>\r\n <\/div>\r\n <\/div>\r\n\r\n <div class=\"factory-panel\">\r\n <div class=\"factory-cards\">\r\n <div class=\"factory-card\">\r\n <strong>production know-how<\/strong>\r\n <span>Built through personal research, recipe development, and support from agencies such as MARDI.<\/span>\r\n <\/div>\r\n\r\n <div class=\"factory-card\">\r\n <strong>technology improvement<\/strong>\r\n <span>Constantly improving production systems to support efficiency, consistency, and better value.<\/span>\r\n <\/div>\r\n\r\n <div class=\"factory-card\">\r\n <strong>client-focused supply<\/strong>\r\n <span>Keeping the business anchored in client needs, pricing, product quality, and reliability.<\/span>\r\n <\/div>\r\n\r\n <div class=\"factory-card\">\r\n <strong>quality foundation<\/strong>\r\n <span>Every improvement supports Pawada\u2019s promise to develop high-quality food products.<\/span>\r\n <\/div>\r\n <\/div>\r\n\r\n <div class=\"cert-row\">\r\n <span class=\"cert\">halal-focused<\/span>\r\n <span class=\"cert\">production-ready<\/span>\r\n <span class=\"cert\">client-focused<\/span>\r\n <span class=\"cert\">efficiency-driven<\/span>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/section>\r\n\r\n <!-- MARKET REACH -->\r\n <section class=\"pwd-section market-section\" data-audience=\"b2b\">\r\n <div class=\"pwd-container market-grid\">\r\n <div class=\"market-image\">\r\n <img decoding=\"async\" src=\"https:\/\/pawada.seo-ku.com\/wp-content\/uploads\/2026\/05\/Home-Page-Background-Professional.png\" alt=\"Professional kitchen representing Pawada market and foodservice capability\">\r\n <\/div>\r\n\r\n <div>\r\n <span class=\"pwd-kicker\">FMCG Experience & Market Reach<\/span>\r\n <h2 class=\"pwd-title\">built for households and bigger kitchens<\/h2>\r\n\r\n <p class=\"pwd-copy\">\r\n Pawada serves both everyday consumers and business buyers who need products that are practical, memorable, and reliable. From family meals to foodservice operations, our products are made to support real cooking and real demand.\r\n <\/p>\r\n\r\n <div class=\"market-list\">\r\n <div class=\"market-item\">\r\n <div class=\"market-num\">01<\/div>\r\n <div>\r\n <h3>for households<\/h3>\r\n <p>Everyday food essentials for family cooking, quick meals, and familiar local taste.<\/p>\r\n <\/div>\r\n <\/div>\r\n\r\n <div class=\"market-item\">\r\n <div class=\"market-num\">02<\/div>\r\n <div>\r\n <h3>for retailers<\/h3>\r\n <p>Shelf-ready products with clear packaging and consumer-friendly food appeal.<\/p>\r\n <\/div>\r\n <\/div>\r\n\r\n <div class=\"market-item\">\r\n <div class=\"market-num\">03<\/div>\r\n <div>\r\n <h3>for distributors<\/h3>\r\n <p>Market-ready FMCG products suitable for wholesale movement and regional supply.<\/p>\r\n <\/div>\r\n <\/div>\r\n\r\n <div class=\"market-item\">\r\n <div class=\"market-num\">04<\/div>\r\n <div>\r\n <h3>for foodservice<\/h3>\r\n <p>Practical products for restaurants, caterers, commercial kitchens, and bulk usage.<\/p>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/section>\r\n\r\n <!-- QUALITY COMMITMENT -->\r\n <section class=\"pwd-section quality-section\">\r\n <div class=\"pwd-container quality-grid\">\r\n <div>\r\n <span class=\"pwd-kicker white\">Quality Commitment<\/span>\r\n\r\n <h2 class=\"pwd-title\">\r\n customer satisfaction keeps us <span class=\"yellow\">moving forward<\/span>\r\n <\/h2>\r\n\r\n <p class=\"pwd-copy dark\">\r\n Pawada\u2019s early competition pushed the brand to keep improving and to always put customer satisfaction first. That spirit still guides us today \u2014 better systems, better efficiency, better product quality, and better value for clients.\r\n <\/p>\r\n <\/div>\r\n\r\n <div class=\"quality-cards\">\r\n <div class=\"quality-card\">\r\n <h3>premium halal products<\/h3>\r\n <p>Created from the dream of producing quality halal food products for local and international consumption.<\/p>\r\n <\/div>\r\n\r\n <div class=\"quality-card\">\r\n <h3>recipe development<\/h3>\r\n <p>Supported by personal research, accumulated recipes, and production know-how over the years.<\/p>\r\n <\/div>\r\n\r\n <div class=\"quality-card\">\r\n <h3>optimum efficiency<\/h3>\r\n <p>Technology and production systems are continuously improved to deliver better value and supply confidence.<\/p>\r\n <\/div>\r\n\r\n <div class=\"quality-card\">\r\n <h3>loyal customers<\/h3>\r\n <p>We believe memorable products create loyal customers. That\u2019s the real secret sauce.<\/p>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/section>\r\n\r\n <!-- PRODUCT SNAPSHOT -->\r\n <section class=\"pwd-section products-section\" id=\"pawada-products\">\r\n <div class=\"pwd-container\">\r\n <div class=\"section-center\">\r\n <span class=\"pwd-kicker\">Product Category Snapshot<\/span>\r\n <h2 class=\"pwd-title\">a growing range for real kitchens<\/h2>\r\n <p class=\"pwd-copy\">\r\n Pawada offers a growing range of everyday food products designed for households, retailers, distributors, and foodservice businesses.\r\n <\/p>\r\n <\/div>\r\n\r\n <div class=\"product-grid\">\r\n <article class=\"product-card\" data-pwd-product=\"chili-sauce\">\r\n <div class=\"product-portal\">\r\n <img decoding=\"async\" src=\"https:\/\/pawada.seo-ku.com\/wp-content\/uploads\/2026\/05\/Sos-Cili-505g.png\" alt=\"Pawada Chili Sauce\">\r\n <\/div>\r\n <h3>chili sauce<\/h3>\r\n <p>Sweet, spicy, saucy and made for everyday dipping, cooking, and stir-fry moments.<\/p>\r\n <\/article>\r\n\r\n <article class=\"product-card\" data-pwd-product=\"tomato-sauce\">\r\n <div class=\"product-portal\">\r\n <img decoding=\"async\" src=\"https:\/\/pawada.seo-ku.com\/wp-content\/uploads\/2026\/05\/Sos-Tomato505g.png\" alt=\"Pawada Tomato Sauce\">\r\n <\/div>\r\n <h3>tomato sauce<\/h3>\r\n <p>Classic red sauce energy for fried rice, quick meals, family cooking, and foodservice use.<\/p>\r\n <\/article>\r\n\r\n <article class=\"product-card\" data-pwd-product=\"vinegar\">\r\n <div class=\"product-portal\">\r\n <img decoding=\"async\" src=\"https:\/\/pawada.seo-ku.com\/wp-content\/uploads\/2026\/05\/Cuka-650ml-1.png\" alt=\"Pawada Artificial Vinegar\">\r\n <\/div>\r\n <h3>artificial vinegar<\/h3>\r\n <p>A pantry essential for tangy cooking, pickling, sauces, marinades, and flavour balance.<\/p>\r\n <\/article>\r\n\r\n <article class=\"product-card\" data-pwd-product=\"black-pepper\">\r\n <div class=\"product-portal\">\r\n <img decoding=\"async\" src=\"https:\/\/pawada.seo-ku.com\/wp-content\/uploads\/2026\/05\/Black-Pepper-Grinder-G1-Edited.png\" alt=\"Pawada Black Pepper Grinder\">\r\n <\/div>\r\n <h3>black pepper<\/h3>\r\n <p>Bold pepper kick for everyday meals, grilled dishes, sauces, and commercial kitchen seasoning.<\/p>\r\n <\/article>\r\n\r\n <article class=\"product-card\" data-pwd-product=\"canned-food\">\r\n <div class=\"product-portal\">\r\n <img decoding=\"async\" src=\"https:\/\/pawada.seo-ku.com\/wp-content\/uploads\/2026\/05\/Mutton-Corned-Beef-340g.png\" alt=\"Pawada Canned Food\">\r\n <\/div>\r\n <h3>canned food<\/h3>\r\n <p>Convenient, shelf-ready food options made for homes, retailers, wholesalers, and foodservice.<\/p>\r\n <\/article>\r\n <\/div>\r\n <\/div>\r\n <\/section>\r\n\r\n <!-- FOOD INSPIRATION -->\r\n <section class=\"pwd-section food-section\">\r\n <div class=\"pwd-container\">\r\n <div class=\"section-center\">\r\n <span class=\"pwd-kicker\">Food Inspiration<\/span>\r\n <h2 class=\"pwd-title\">serving ideas with sauce appeal<\/h2>\r\n <p class=\"pwd-copy\">\r\n Pawada products are made for everyday cooking inspiration \u2014 quick dishes, family meals, menu ideas, and food visuals that make people say, \u201cOkay, hungry already.\u201d\r\n <\/p>\r\n <\/div>\r\n\r\n <div class=\"food-grid\">\r\n <article class=\"food-card\" data-pwd-recipe=\"chili-sauce-stir-fried-noodles\">\r\n <div class=\"food-media\">\r\n <span class=\"food-tag\">chili kick<\/span>\r\n <img decoding=\"async\" src=\"https:\/\/pawada.seo-ku.com\/wp-content\/uploads\/2026\/05\/Chili-Sauce-Stir-Fried-Noodles-Landscape.png\" alt=\"Chili sauce stir fried noodles\">\r\n <\/div>\r\n <div class=\"food-body\">\r\n <span>recipe idea<\/span>\r\n <h3>chili sauce stir-fried noodles<\/h3>\r\n <p>Glossy, smoky, and saucy noodles made for fast family meals or menu-ready serving inspiration.<\/p>\r\n <\/div>\r\n <\/article>\r\n\r\n <article class=\"food-card\" data-pwd-recipe=\"sweet-and-sour-fish\">\r\n <div class=\"food-media\">\r\n <span class=\"food-tag\">tangy<\/span>\r\n <img decoding=\"async\" src=\"https:\/\/pawada.seo-ku.com\/wp-content\/uploads\/2026\/05\/Sweet-and-Sour-Fish.png\" alt=\"Sweet and sour fish dish\">\r\n <\/div>\r\n <div class=\"food-body\">\r\n <span>recipe idea<\/span>\r\n <h3>sweet & sour fish<\/h3>\r\n <p>A bright, tangy, crowd-friendly dish that brings vinegar, sauce, and crispy texture together.<\/p>\r\n <\/div>\r\n <\/article>\r\n\r\n <article class=\"food-card\" data-pwd-recipe=\"black-pepper-chicken-rice\">\r\n <div class=\"food-media\">\r\n <span class=\"food-tag\">pepper bold<\/span>\r\n <img decoding=\"async\" src=\"https:\/\/pawada.seo-ku.com\/wp-content\/uploads\/2026\/05\/Chicken-Rice-Recepie-Landscape.png\" alt=\"Black pepper chicken rice\">\r\n <\/div>\r\n <div class=\"food-body\">\r\n <span>recipe idea<\/span>\r\n <h3>black pepper chicken rice<\/h3>\r\n <p>Rich pepper sauce, juicy chicken, warm rice, and that familiar comfort-food satisfaction.<\/p>\r\n <\/div>\r\n <\/article>\r\n <\/div>\r\n <\/div>\r\n <\/section>\r\n\r\n <!-- WHY CHOOSE PAWADA -->\r\n <section class=\"pwd-section why-section\">\r\n <div class=\"pwd-container\">\r\n <div class=\"section-center\">\r\n <span class=\"pwd-kicker\">Why Choose Pawada<\/span>\r\n <h2 class=\"pwd-title\">anchored in quality, clients and reputation<\/h2>\r\n <p class=\"pwd-copy\">\r\n Through love, hard work, and commitment, Pawada continues to grow while keeping its foundation clear: high-quality products, client needs, loyal customers, and a reputation worth protecting.\r\n <\/p>\r\n <\/div>\r\n\r\n <div class=\"why-grid\">\r\n <div class=\"why-card\">\r\n <h3>sarawak heritage<\/h3>\r\n <p>A brand born from Kuching roots and the real food needs of local halal consumers.<\/p>\r\n <\/div>\r\n\r\n <div class=\"why-card\">\r\n <h3>quality-led growth<\/h3>\r\n <p>From cottage industry beginnings to a growing halal food brand with a strong quality foundation.<\/p>\r\n <\/div>\r\n\r\n <div class=\"why-card\">\r\n <h3>client-focused supply<\/h3>\r\n <p>Built around customer satisfaction, practical pricing, production efficiency, and reliability.<\/p>\r\n <\/div>\r\n\r\n <div class=\"why-card\">\r\n <h3>household dream<\/h3>\r\n <p>The vision remains simple: to have a Pawada product in every household.<\/p>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/section>\r\n\r\n <!-- FINAL CTA -->\r\n <section class=\"final-cta\" id=\"pawada-contact\">\r\n <div class=\"pwd-container cta-box\">\r\n <div>\r\n <span class=\"pwd-kicker white\">Contact \/ CTA<\/span>\r\n\r\n <h2 class=\"pwd-title\">\r\n ready to bring <span class=\"yellow\">pawada<\/span> to more tables?\r\n <\/h2>\r\n\r\n <p class=\"pwd-copy light\">\r\n Whether you are a household buyer, retailer, distributor, wholesaler, restaurant, or foodservice operator, Pawada is ready to support your kitchen, shelf, and supply needs.\r\n <\/p>\r\n\r\n <div class=\"btn-row\">\r\n <a href=\"\/contact\" class=\"btn btn-primary\" data-pwd-cta=\"final-contact-us\">contact us<\/a>\r\n <a href=\"\/products\" class=\"btn btn-white\" data-pwd-cta=\"final-product-catalogue\">view product catalogue<\/a>\r\n <a href=\"https:\/\/wa.me\/\" class=\"btn btn-outline\" data-pwd-cta=\"final-whatsapp\">chat on whatsapp<\/a>\r\n <\/div>\r\n <\/div>\r\n\r\n <div class=\"cta-product-row\" aria-label=\"Pawada featured products\">\r\n <img decoding=\"async\" src=\"https:\/\/pawada.seo-ku.com\/wp-content\/uploads\/2026\/05\/Sos-Tomato505g.png\" alt=\"Pawada tomato sauce\">\r\n <img decoding=\"async\" src=\"https:\/\/pawada.seo-ku.com\/wp-content\/uploads\/2026\/05\/Sos-Cili-505g.png\" alt=\"Pawada chili sauce\">\r\n <img decoding=\"async\" src=\"https:\/\/pawada.seo-ku.com\/wp-content\/uploads\/2026\/05\/Cuka-650ml-1.png\" alt=\"Pawada artificial vinegar\">\r\n <\/div>\r\n <\/div>\r\n <\/section>\r\n\r\n <\/main>\r\n<\/body>\r\n<\/html>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>About Pawada | Premium Quality Halal Food Products About Pawada from sarawak roots to everyday halal food Born from a family name, built from a founder\u2019s dream, and grown through love, hard work, and commitment \u2014 Pawada creates premium quality halal food products for homes, retailers, distributors, and foodservice kitchens. 1989 Pawada Food Industries was […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-23","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/pawada.seo-ku.com\/index.php?rest_route=\/wp\/v2\/pages\/23","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pawada.seo-ku.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/pawada.seo-ku.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/pawada.seo-ku.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/pawada.seo-ku.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=23"}],"version-history":[{"count":22,"href":"https:\/\/pawada.seo-ku.com\/index.php?rest_route=\/wp\/v2\/pages\/23\/revisions"}],"predecessor-version":[{"id":246,"href":"https:\/\/pawada.seo-ku.com\/index.php?rest_route=\/wp\/v2\/pages\/23\/revisions\/246"}],"wp:attachment":[{"href":"https:\/\/pawada.seo-ku.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=23"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}